summer favourites
Nail The NO Makeup - MAkeup Look
CREME & MATTE
Explore nourishing rich shades of Creme & Matte Lipsticks
Shimmer & Moisture
Shop Creme
Color & Care
Shop Matte
MORE BEAUTY, LESS PACKAGING
Packaging designed with sustainability in mind: Bronzers & Blush made from recyclable FSC-certified paper that is 75% lighter. Made in Europe.
High coverage in a light weightless feel
Perfect Under Eye Concealer
A moisturizing formula that blends into the skin brightening dark under eye circles & blurring blemishes.
Hotseller!
OIL-INFUSED TINTED LIP ELIXIR
Beautiful colour, subtle shine, nourishing care & SPF 15.
The perfect lip care for spring weather.
The 13 best vegan makeup brands and products of 2023 for a guilt-free routine: IDUN Minerals Brushes are made from taklon, a vegan, hypoallergenic fiber that is not only extremely soft but also gentle enough for the most sensitive skin.
To create a flawless base makeup - turn to makeup that is kind to your skin. IDUN Minerals is a Swedish beauty brand with products for exactly that purpose; a go-to for makeup that is good for the skin.
IDUN Minerals is a Swedish vegan beauty brand developing all products in close cooperation with dermatologists and researchers. It's exclusive vegan certification mark is obtained by Sweden's largest animal rights organisation.
10 of the best beauty products with minerals: the new rockstars of the skincare world. Minerals are often overlooked in favour of vitamins. But these centuries-old ingredients are experiencing a bit of a renaissance.
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BEAUTY BLOG
What Are the Benefits of Switching to Mineral Beauty Products?
Looking for a makeup routine that enhances your natural beauty while being gentle on your skin? Look no further than mineral makeup! But what exactly is it, and why should you consider switching? M...
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Must Have Sustainable Beauty Products to Elevate your Glow
The world of beauty is evolving, and at Idun Minerals, we're embracing a revolution – sustainable beauty. But what exactly does that mean?Sustainable beauty products are formulated with the environ...
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THE TRENDY MONOCHROME MAKEUP LOOK
DISCOVER THE HOTTEST TREND OF SPRING 2024: MONOCHROME MAKEUP! We predict Spring 2024 will be all about applying the same product and colour to the eyes, cheeks and lips for a cohesive look. Whethe...
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